You can’t have an online store without any products, right?
You’re going to have excellent control over your product pages through using an e-commerce website builder.
The main things that you need in order to add a product are the following: price, name, category, the weight for physical products, and the file if you are selling downloadable products, such as e-books.
Depending on the e-commerce builder you have chosen and the package you have selected, you may have various limits on the number of products you can upload, the options for every product, and the number of product variants.
This is why I always advise carefully considering your needs before selecting an e-commerce builder and package.
So, how can you make sure you upload great products? You need three key ingredients: a good description, excellent imagery, and product categories.
I will give you a run down on all three.
Creating an excellent product description
There are three things you need to stay away from if you want your product description to be a success: no long sentences, no cliches, and no complex jargon.
Your product descriptions need to be descriptive and detailed, but you should never include words for the sake of it. They need to be easy to read and you need to keep SEO in mind too, meaning you should incorporate keywords.
Effective product categories
A product category is an area on your website where your products will sit. This makes it easy for customers to locate the sort of item they are looking for in your store. For example, for retail clothing websites, categories tend to include: sale, new in, women’s, men’s, and such like.
The best way to create an effective product category is to ask yourself what you would want if you landed on your website.
Don’t include too many categories, as this can cause confusion. You can always add sub-categories and shopping filters for people to use.
When creating a product category, some things to incorporate include:
- Filtering options – Enable your customers to filter based on brand name, prize, or size. The more options you can provide, the happier they will be and the easier it is going to be for them to find what they are looking for.
- Featured products – Lead your consumers down your preferred shopping path by displaying featured products in an attractive manner.
- Price range – I always recommend that people display price ranges on their category page, as this prevents people from browsing products that they are not going to be able to afford.
Taking quality product images
You also need to make sure that your product images impress! I’ve got a few pointers to help you out here as well.
You should also take your own photos, and make sure that every image is the same size so that you have consistency across your website.
I would also recommend using premium quality images; never choose anything too small or blurry. After all, you’re supposed to be enticing people to choose the product, so you want to show it off to the best of your ability.
Other tips include adding a zoom option, adding product variation images, and providing a 360-degree option.
And finally, optimise your images! You can get free online compressing tools today, so make sure you use them. This can do wonders for your site in terms of performance and speed it up.